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DID YOU KNOW:


Your clients should never look like they need a fill when they come in for their maintenance? The main reasons we have fills is to:

  1. Remove and replace outgrown lashes to maintain the health of the natural lashes.
  2. Add an extension onto new lashes that are now growing in, after the previous adult shed with the previous extension attached.
  3. Maintain the shape of the lash map.


Fills are not meant to be a full set, only a maintenance.


With understanding retention and all that goes into it- your extensions should last the entire life of the natural lash!


THAT’S THE

SECRET SAUCE!



Retention is not only the key to longevity for your business, but it’s also what curates a returning clientele. You have to be able to deliver a product to your clients that will last, otherwise, why would they return? Customer service only goes so far. You have to deliver the quality product AS WELL.

If you can couple your retention with a high quality client experience, you will never have to question where your next client will come from.


DID YOU ALSO KNOW:


Retention is actually 75% the artist responsibility and 25% the clients?🤯

I know!


It’s far too easy to blame the client for retention issues, but the real tea? If you, as the artist, don’t set your client up with a perfect product- it doesn’t matter how flawless their aftercare is. Those lashes have no chance of surviving.


*It all starts with you*


*Notice how all of the photos on this page are different clients, but all with phenomenal retention*

Every client needs something different, has a different lash type, lifestyle, uses different products, and gets a different style of lashes, so how do I get the same type of retention for them all?


Not only are we covering the fundamentals of retention, we’re covering topics that you most likely have never heard of, the controversial topics, the science, and answering direct questions from you that have been submitted.


AS A BONUS!

I’ve added in two troubleshooting checklists, for both the artist and the client- to know exactly what questions to ask to get to the isolated issue that’s effecting retention.

This course will stretch your mind to places you may not have even thought about. It will make you question why you’ve been doing what you are doing.


My hope with creating this course is to give artists a better understanding of retention because it truly is the foundation of our business success. I hope to challenge you and help give you a stronger understanding of why you are or aren’t getting the retention you see on Instagram.


It is all broken down into extremely digestible sections for you to be able to apply immediately… no really, like starting tomorrow! It’s all extremely tangible with checklists to utilize for your current clients struggling with retention and wow them by their next fill with the complete turn around of their retention.


What You’ll Learn

  Myths
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  Adhesive
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  Lash Surface
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  Prep
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  Internal Factors
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  Isolation
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  Length
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  Placement
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  Wrapping 101
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  Contact Zone
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  Lash Math
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  Shedding
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  Aftercare
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  Retention & Business
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  Questions from You
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  Troubleshooting Checklist
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  Thank you!
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  Graduation
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  BONUS
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